Welcome to the third article about the importance of controlling your company’s online reputation. In this article, we will explore some poorly executed marketing strategy examples and their impact on a real business. Let the Google search results page or SERP of a business that lacks a proper online marketing strategy demonstrate exactly why a quality company website is so important.
You will see exactly how automatically generated profiles from the countless directories, social media and review websites can steal your customers. These websites leech your profits by riding the coattails of that reputation you have worked hard to earn. I would advise reading the previous articles if any of these terms or concepts are unfamiliar or confusing.
Did you know that a lot of the information on the internet about your business is incomplete, outdated or just wrong? Imagine if someone heard about your business and searched online for more details, but only found conflicting information scattered across a few websites. How likely are they to become a new customer after all that confusion? If you are not writing the story of your business on the internet, someone else is doing it for you.
Robots say the most about your business on the online. I’m talking automated computer programs that are operated by various internet search, review and directory companies. These computer programs generate and publish the profiles on your business by harvesting publicly available information. The main source of information is usually the official website of the company featured in the profile. However, if the company lacks an effective website these robots will build the profiles from public records and whatever chatter the internet has to offer on their subject.