In this article, I will explain how you are driving customers away from your business and making sales for the competition. I will be building on the terms and concepts from my previous article, “Your Company Needs a Website” about the importance of having a website for your business, so click here and give that a read first if you feel lost.
Do you know how much money your business is losing by advertising for the competitors in your industry? I bet you just thought that I was nuts for suggesting that you are actually paying for other companies to siphon your customers away, right? If you do not have an effective website and online branding presence, that is exactly what is happening. Your hard work and success is costing you customers and earning profits for other companies. All of this has been happening for a long time and it won’t stop until you take control of your business online.